Chinese athletic footwear brand to enter the Southeast Asian Jordans Kicks market strategy

January 1, 2010, covers 11 countries and a population of 1.9 billion, GDP6 trillion U.S. dollars of the China-ASEAN Free Trade Area officially established. Before that, the sporting goods business in China has Jordans Kicks constantly develop the Southeast Asian market. The formal establishment of the free trade zone, will have a positive impact on the overall level of China's sporting goods industry, industrial restructuring.


The era of "zero tariff" in close proximity, which provides a great opportunity to Quanzhou shoe in Southeast Asia in recent years to test the waters overseas marketing. Currently, there are a number of Quanzhou sports brand in some Southeast Asian countries expand the deep-level operations, including the  Jordans Kicks opening of the store, branch, investment and construction of plant, production base, and some also place listed.
Own brand expedition
To store forms in Southeast Asia to open up the market Quanzhou sports shoes brand already Anta, Xtep Asia ceremony was thirty-six once, Pick, Hongxing Erke, etc., which Anta, Xtep, Asian ceremony was Erke has been in Southeast Asia and part of the The country set up a branch.
Singapore is the ANTA brand into the Southeast Asian market entry point. In 2004, Singapore began to incorporate the ANTA globalization marketing territory. Development of the Singapore market, Anta take a quick, pragmatic cooperation mode, with the Singapore a professional sports marketing company expand cooperation, the establishment of the joint venture company. , Anta in the downtown area AIr Jordan 1 Shoes  of ​​Singapore, the central region has opened several stores and laid a solid foundation for its expansion plans in Southeast Asia next step. In 2005, Anta formal establishment of the Singapore office, in addition to operating the Singapore market, the more we will explore Malaysia, the Philippines, Thailand, Indonesia and other markets, and they are being set up in these countries a branch.
Xtep has stores in Singapore, Thailand, Malaysia, the Philippines and other countries have. Xtep (China) Co., the foreign affairs department official said, Xtep opened overseas stores the approach taken is basically to find in a country to join the agents, and then joined to set up shop operation. In addition to set up shop, special steps are still supporting local advertising to expand their markets in Southeast Asia. Xtep two years in Malaysia, Singapore and other countries have increased local brand promotion and served, and the strength of dealers are encouraged to go abroad, to bring the world to its brand.
Pick since the brand international strategic vision has been doing a great job of its own brand to expand overseas. Recent years, Pick overseas markets more in Europe, South America, Oceania, Middle East, Southeast Asia market although the products to enter the system development but has not yet formed. Recently, however, the trend buttressed listed in Hong Kong, Peak Sport Products Co., Ltd., chairman Jingnan told reporters, is preparing for its work to set up branches in the Philippines, the Southeast Asian market in the future will be yet another powerhouse Pick to open up overseas markets